• • Drive and advocate for user-centered design principles and best practices across all product initiatives
• • Lead mobile application product development and web application product development for Veeva, Conference and consumer use
• • Develop XR strategy and AI experience design frameworks
• • Define success metrics and strategic alignment using data-driven insights
• • Ensure consistency in design systems, patterns, and branding across all touch points
• • Provide consultation and thought leadership for brands on emerging technology

• • Led Experience Design and User Experience Design for multiple brands as part of distributed agency team
• • Conducted user interviews and designed comprehensive user journeys
• • Prototyped solutions and delivered information architecture, interaction design, and heuristics evaluations
• • Performed discovery activities and usability testing to inform design decisions
• • Created technical documentation and wire frames for development teams
• • Conducted qualitative research and heuristic analysis to optimize user experiences

• • Led usability research and testing across multiple pharmaceutical brands
• • Formulated UX strategy and delivered comprehensive User Experience artifacts for all project phases
• • Provided Experience Design points of view and presented recommendations to clients
• • Developed design systems and wrote user experience copy
• • Conducted analytical assessments and usability testing to validate design decisions

Multiple digital launches as a full-time and freelance employee, delivering a mobile application for Verizon and consumer platform for Nestlé.

• • Worked in Agile scrum environments as Product Owner and Scrum Master
• • Developed Custom algorithm and third party e-commerce integrations