About Me

I'm a UX Architect with over 10 years of experience designing products that balance user needs with business impact. My work spans the full UX spectrum, from content strategy and information architecture to user research and interaction design, all grounded in mobile-first principles.

I specialize in complex problem spaces at the intersection of technology and experience: API integrations, AI-powered interfaces, and XR environments. Agency work has sharpened my ability to synthesize stakeholder perspectives quickly while maintaining design integrity under tight timelines.

I believe the best UX leaders build systems, not just screens: design tokens, research frameworks, and workflows that move teams from ambiguity to aligned execution. I lead with empathy and clarity.

Case Studies

Fasenra.com website redesign

Interaction Design: Fasenra.com redesign

Patient website redesign and technical architecture for pharmaceutical brand experience

EYEDAR mobile application

Interaction Design: Eyedar mobile application

LiDAR-driven echolocation application for blind users to navigate their environment through sound.

Pradaxa AR sales tool

Experiential Design: Pradaxa AR sales tool

Augmented Reality experience for pharmaceutical client presentations

Figma Design Token Sync tool

AI Development: Figma Design Token Sync

Automated workflow to sync design tokens from Figma to code, keeping design and development in alignment using Model Context Protocol.

Approach

My leadership approach centers on empowering teams through clear communication, trust, and a collaborative mindset. I believe the best solutions emerge when diverse perspectives come together with a shared purpose.

I've led cross-functional teams of designers, developers, researchers, and strategists to deliver impactful products. My focus is always on creating an environment where everyone can do their best work.

Team Building, strategic vision and cross-functional collaboration are the pillars of my leadership philosophy.

In my experience, the way to lead is by actively championing experimentation and continuous learning. If the individual demonstrates the process of pitching, doing and creating, it fosters a culture where failure is a learning opportunity and innovation thrives through iterative improvement.

Brands I've Worked With

A23 logo RGA logo Digitas Health Nikon logo MLB logo MSLO logo Lilly logo Krystexxa logo Horizon logo Horizon logoInvitae logo Toujeo Max SoloStar logo Tremfya logo Cannes logo MM+M logo Manny Awards logo